What is QEMRA?
QEMRA (Quick Engagement, Messaging & Response Automation) is a business tool for creating and previewing customer-conversation workflows intended for official WhatsApp Business integrations.
Everything to know before setting up QEMRA.
QEMRA (Quick Engagement, Messaging & Response Automation) is a business tool for creating and previewing customer-conversation workflows intended for official WhatsApp Business integrations.
Yes. You can register, configure your business, and preview a workflow without paying. A paid plan and an approved provider connection are required to activate live messaging.
No. The browser preview is for testing a customer journey. A real WhatsApp message needs the official provider connection, required approvals, and appropriate consent.
QEMRA's workflow design includes Review first, Auto-send, and Human only modes, with human handoff. Whether sending is available depends on your active integrations and permissions.
You can build and preview for free. The public plans shown are Starter from ₹999, Growth from ₹2,499, and Pro from ₹4,999 per month. Applicable taxes and WhatsApp provider messaging charges may be additional.
QEMRA is operated by KRAVIA PRIVATE LIMITED, an Indian private limited company. Use the Contact and Legal pages for the published company and policy information.